Secondary Research - 3401 Words

AO3: Secondary Research- Introduction- Starbucks is a global coffee company that currently has a relatively small product range. They offer a group of different coffees, snacks, cold drinks and even coffee accessories (merchandise). However, after doing a lot of research I feel that they have a gap in their market. I feel that adding a food hall to their chain of stores would be successful. This could potentially be very risky for the business as it means they are entering a market they don’t really have any experience in with products they aren’t used to. The food halls will not be an extension onto the existing stores; they will be a completely different brand, following in the footsteps of John Lewis and Waitrose. Though, it won’t†¦show more content†¦This is one of the most competitive global industries due to the great amount of competition. The grocery market changes constantly. How well a business is doing can change drastically in such a small period of time. However, luckily a lot of the key businesses in the grocery sector such as Tesco (who holds currently 30.7% of the market shares) and ASDA (who hold17.2%) are not key competitors to Starbucks as they have a different target audience. To ensure that the business becomes a key player in the grocery market; competing with the likes of Waitrose (holding 3.9%) it will need to produce and release strong, effective promotional campaigns. Organisational Structure- Starbucks has many different employees, in order for the communication to run smoothly between all of these there needs to be some form of organisation within the business. From doing some research I found that they in fact use the matrix structure. This structure ensures that the CEO isn’t dealing with all of the problems within the business. The employees turn to the person above them in the structure. This is an example of a matrix structure. For Starbucks, Howard Schultz will be at the top of the structure and the baristas of the stores will be at the bottom. This is an example of a matrix structure. For Starbucks, Howard Schultz will be at the top of the structure and the baristas of the stores will be at the bottom. Competitor Analysis- WhenShow MoreRelatedSecondary Research1650 Words   |  7 PagesAssignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research Contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 1.1Research definition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 1.2 Secondary research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 1.3 Advantages of secondary research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 1.4. Disadvantages of secondary research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 2.0 How primary research supplements secondary research†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 2.1 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay Secondary Research808 Words   |  4 PagesResearch Process Questionnaire Robert Mike Moore COM/112 September 8, 2011 University of Phoenix Research Process Questionnaire 1. What is research and its purpose in academic writing? What qualifies as effective research? Research is a way for an author to expand on an idea, discussion, or topic that provides legitimacy to the work. Basically, research is a methodical approach to any topic a person wishes to know more about, and it helps to provide supporting details to the writingRead MoreMain Advantage Of Secondary Data For My Research969 Words   |  4 PagesSecondary Research Secondary data is data collected from other reliable sources. Common sources of secondary data include census reports, Government records, newspaper articles and many more. Secondary research plays vital role in any kind of research. This is as of now gathered and accessible. Secondary data has the upside of being accessible quickly, is frequently cheap and simple to get yet the weakness is that it may not meet all the needs of research. Advantage The main advantage of secondaryRead MoreEssay on Marketing Research: Primary vs. Secondary Research1195 Words   |  5 PagesMarketing Research: Primary vs. Secondary Research â€Å"Primary data are gathered specifically for the research project at hand. Secondary data is data that have been previously gathered for some other purpose.† (Burns Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative approaches. The paper will further discuss the tools that are used for each approach. Quantitative Qualitative Approaches â€Å"Quantitative research is definedRead MorePrimary vs. Secondary Research Essay1108 Words   |  5 PagesPrimary vs. Secondary Research When conducting research, when is it conducive to use primary research over secondary research and vice versa? Both research techniques are viable and beneficial. They each have purpose and can be used as a marketing research template when conducting research. Both techniques are equipped with tools that can be used to guide a researcher through the research process. If these tools are properly adhered to, the research process can be seamless and quite effective.Read MorePrimary and Secondary Marketing Research Essay836 Words   |  4 PagesPrimary and Secondary Marketing Research When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefitRead MoreResearch And Analysis Of Secondary School Students3085 Words   |  13 PagesRESEARCH FINDINS AND ANALYSIS 4.1 INTRODUCTION This chapter shows the results from both quantitative and qualitative research methods. This research is implemented by completing questionnaires by secondary school teachers and students. The questionnaires were completed by 200 teachers and 144 students. Also, four secondary school teachers (from private and public secondary schools) participated in the qualitative research method (semi-structured interview). The interviews were via telephone. TheRead MoreMt 355 Unit 4 Assignment External Secondary Research585 Words   |  3 PagesMT 355 Unit 4 Assignment External Secondary Research https://homeworklance.com/downloads/mt-355-unit-4-assignment-external-secondary-research/ Conducting external secondary research can help support the need for a study when addressing a management problem identified for a marketing research proposal. In this assignment, you will demonstrate your ability to conduct secondary research to inform a proposal for a new product idea. In this assignment, you will engage in the development of theRead MoreSecondary School And Gender Differences Regarding Self Esteem And Coping Research825 Words   |  4 Pagesself-esteem and coping research. Recommendations for future research are presented in the view of strengths and limitations of this study. Initially, this study aimed to explore the levels of self-esteem of early adolescents at the end of primary school and gender differences regarding self-esteem. Secondly, it attempted to examine the type of coping strategies that early adolescents employ and gender differences regarding the different coping strategies. The first main finding of this research indicated thatRead MoreA Research Study On Secondary School Teachers Perceptions Of Ipad Integration And The Meanings1775 Words   |  8 Pagesdeciding on a research question, a researcher must map out how the research will be conducted by creating a research plan. When designing a research plan there are a number of variables to consider, including deciding which research method to use. According to Creswell (2013), a research method is a set of criteria for how data is collected, analyzed, and interpreted. The author also explained that the chosen method is based upon the researcher’s philosophical assumptions and the research design (Creswell